Role Of User Experience (UX) In Digital Marketing
Before diving deep into this topic, you must
be aware of what user experience actually is. In today’s modern and innovative
world, everything revolves around the user experience. If UX is good, it means
that your brand is trustworthy and is likely to reach a new pinnacle in the
near future. But if it is not up to the mark, the user will be thwarted and
that will lead to the suffering of your brand.
User experience is the comprehensive
experience of every user that visits and interacts with your website or
application. Various factors impact the user experience, such as content,
functionality, layout, and utility of the website or app.
The best thing is that Ozwebdevelopment
is here as a reliable company. Therefore, making your website
interactive and feasible is no longer a grinding task. All you have to do is
find a trustworthy company that can make your website interactive and as per
the customers' requirements.
Importance of User Experience in Digital
Marketing
Following are some statistics that spotlight
the significance of user experience in today’s online marketing.
●
According to Forrester Research, a skillfully
planned website enhances conversion rate by up to 200%.
●
As per Salesforce, more than 84% of people
think that the user experience of a website is equally pivotal as its product
or assistance.
●
Google claims that approximately 53% of
visitors prefer to leave the site taking more load time.
●
Another research by Kissmetrics states that
nearly 40% of people exit and never come back to your site if it takes more
loading time.
Tips to Improve User Experience
Looking at the significance of user experience
in the growth of your business, you must comprehend some of the crucial tips.
These tips play a pivotal role in upgrading the user intent and maximizing
conversion percentage.
Understand your Target Audience
Firstly, understand your audience foe creating
the design of your site. It helps in gaining the better attention. You must be
aware of their interest, taste, and requirements. It is the trigger point for
more consumer attraction and traffic boost to your site. However, there are
various platforms, such as social media analytics, Google analytics, and
customer feedback that help you in getting insights from your customers.
Make the Navigation Process Easy
Make sure your website is user friendly, and
your customers don’t find it hard to search for anything they require. Make
everything clear and accessible to people. You can depend on us for the most
compatible web design Perth. We create a website in a way that has clear
labels, assembled content intelligently, and an appropriate layout.
Use Captivating Visuals
The first thing that attracts people is the
design and graphics of the websites. Due to this, you should always create a
website that gives an everlasting impression to your visitors. For this, you
should use coherent content, better-quality images, and videos. Adding more to
it, the graphics of your website must be effective and optimized for different
size screens.
Be Clear and Concise
Using precise and concise content for business
site is highly crucial. Don’t use slang language and complicated words. Write
in an attractive format with proper headings, and subheadings. The language of
the content should be user-friendly, and you can use bullet points to make your
content easily understandable and unambiguous.
Optimize for Mobile
Most people use smartphones these days. For
this, always try to create mobile friendly business sites. For this, you must
use an amazing layout and adjust content in a way that is easy to find and
convenient for every cell phone user. The mobile responsive sites attract a
large audience.
Provide Personalization
Personalization plays a vital role in making
the user experience better. Our customers feel appreciated and listened to. The
best way of improving the user experience is to gather data from prior
interactions and use it to customize the content, emails, and any suggestions.
Adding more to it, different vouchers, recommendations, and discounts depending
on the visitor’s interest can be appreciated.
Test and Repeat
The last but most important tip to enhance
your user experience in digital marketing is to evaluate your site. For website testing
multiple methods can be applied. However, the excellent way is to compare the
various styles of your site, email, and even content to find out which one is
perfect. You can also take feedback from visitors and try to improve the weak
areas of your website. It will help fetch more attention and escape troubles
you may face later.
Part of User Experience in Online Marketing
User experience (UX) plays an essential role
in online marketing. It’s important to make your visitor your priority and
design your site accordingly. It will help you in upgrading your business
growth. Let's take a look at the below discussed points to apprehend the role
of UX.
Good UX Leads to Customer
Satisfaction
The success of a company depends on customer
satisfaction to a great extent. If the customers visiting your site feel it is
accessible and user-friendly, they will come to your site again. But, on the
other hand, if they find it difficult to search for their desired items and
your site has a slow loading time, then it would be the first and last time
they have visited your page. Thus, it has become pivotal to recognize your
target audience's requirements and concerns. It helps in providing your
customers with memorable and best ever experiences.
Better UX Means Better SEO
Having a good user experience means you are
likely to gain more traffic on your site. It enhances your visibility on SERPs.
This is because Google gives a profound amount of importance to the customers'
experience of interacting with your website. Moreover, a good user experience
(UX) attracts a large audience to come and visit your website, that
automatically lessens the bounce rate. The reduced bounce rate shows the
relevancy of your content and a good user experience.
Responsive Landing Page Design
It is understood that if your customer does
not find the relevant content they need, they will leave your page and visit
another one. A recent study shows that nearly 79% of visitors have done this.
It is said that a skillfully planned website has more conversion rate than one
with poor graphics and designs. The finest way to convert the visitor of your
website into your customer is by making the user experience good. Make sure you
make everything on your website easy for the visitors coming your way.
User Experience Builds Conversions
Do you want to have a high conversion rate?
For this, provide your users with an exceptional website experience. It is
because the conversion rate greatly depends on the better user experience. Try
to implement the best strategies which are according to the customer’s
requirements. For this, you need to identify your audience’s interests and
needs and then make strategies depending on that. The customers finding their
required information are likely to explore more on your site and even invite
more people to your page. Adding more to it, you can also add a call to action
at the appropriate place to enhance the conversion rate.
UX Optimize it on Smartphone
Gone are the days when people used to do
everything on laptops and computers. These days, most people use smartphones
for all purposes, including buying or selling anything. That is why it has
become imperative to make your website optimized for mobile phones as well. It
was stated in a recent study that almost 48% of cell phone users exit a website
that was not optimized for smartphones. Thus, if you want to have more leads
and traffic on your site, make sure your page is mobile friendly. By this, the conversion
rate also improves and it is also beneficial for SEO
ranking.
Customers demands and priorities change with
time. If you want to see your company grow into a successful brand, make sure
you are aware of your target audience. Only they can help you reach the new
heights of success. They play a key role in ranking your site and inviting more
visitors to your page. That is why make them your priority and see how they
make your business the top choice of everyone around. Your business growth
automatically improves when more and more customers are satisfied.
Many different reliable companies can help you achieve
your goal and make your site optimized. Ozwebdevelopment is one of them. We
have been offering brilliant web development assistance to various customers
for many years. You can lean on our skilled and responsible developers and
designers to make your website user-friendly and as per the expectations of the
customers. We understand the importance of a good user experience (UX) in the
growth of your company, that's why we go the extra mile to ensure visitors
satisfaction and increased conversion rate.
